It’s become a rule that process of creating the brand is long and complicated when it’s done in regular manner. It is necessary for you to investigate a potential audience, to segment the market, to describe the concept of the future brand, competently pick up the Name for your goods (naming), to develop a slogan, a brand-image … and at last – brand-book - the arch of visual rules of presentation and identification of a brand. Very often such services are on sale "by the gross", and the customer doesn’t left with any other choice, except to spend a significant part of the advertising budget, having paid services of advertising agency on creation of a brand. Whether you in this case receive that, for what you pay, i.e. whether you receive a ready brand? Certainly, no! The Brand is Your ideology, Your strategy, Your future. You and only You - are unique expert in this question.